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Users will soon have a new feature that permits them to reduce the amount of AI-made videos appearing in their streams. This initiative comes as the platform revealed that it presently contains over 1 thousand million AI videos.

Testing and Rollout

The update is undergoing trials over the next few weeks before a full-scale launch. This development comes amid a rise in AI-generated material, driven by new AI video creators.

AI Content on Other Platforms

Studies have shown that approximately 10% of the fastest-growing content creators on a popular video site exclusively feature content made by AI. A large amount of this material is deemed mass-produced AI material, a label for poor-quality, mass-produced content that is frequently absurd or dreamlike.

“We know from our community that a lot of users enjoy content produced via AI tools, including digital art to educational videos, and we want to provide users the power to increase or decrease of that, based on their own likes,” said a spokesperson.

AI on the Platform

The platform announced that there are presently over a billion videos on its service tagged as made with AI. Overall, more than 100 m pieces of content are uploaded to the service every day, making AI content a limited part of its overall inventory.

User Control Features

Viewers will be in a position to reduce or increase the volume of AI content they watch by using the “manage topic” feature in the application and selecting AI-made media. Additional categories that are already be controlled under the setting encompass news, style, beauty, and choreography.

Platform Guidelines

TikTok’s policies require users to label lifelike AI-made content, and it bans dangerous AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.

Furthermore, the app will from now on attach an artificially created tag to content created with its own AI tools, or identified by an cross-platform project for spotting content made by AI. This step is designed to deter users from attempting to evade the tagging system.

AI Literacy Programs

TikTok is furthermore introducing a two million dollar AI literacy fund for professionals and institutions to develop educational content about ethical AI use. This program will benefit non-profit groups focused on educating computer science.

Content Safety Approach

The platform has justified its safety measures, amid debate over intentions to lay off hundreds of safety staff in Britain. It is expected to reduce hundreds of positions in its trust and safety team in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.

A trust and safety lead clarified that people-led review would remain essential, but automated tools can shield workers by filtering out the most distressing content before it has to be seen by humans. TikTok reported a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its AI tools.

“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”